Strategic Plan

We, in partnership with PINK Consulting, aim to do the following to create the strategic plan:

• Conduct a comprehensive needs assessment of existing practices, policies, culture, and future needs.
• Assess and analyze current branding and communication strategy.
• Engage stakeholders at all levels of the organization to gather input and insights regarding organization priorities and challenges.
• Develop an equity-centered-strategic plan that outlines specific goals, strategies, and action steps for promoting diversity, equity, and inclusion within the organization and an associated roadmap to support implementation.
• Provide recommendations for measuring progress and evaluating the effectiveness of all initiatives.
• Develop a brand strategy that includes brand identity, logo, tagline, and brand guidelines.
• Training recommendations for aligning and operationalizing the strategic plan with district behaviors and developmental needs.
• Brand training for district staff to implement and maintain the new brand identity.

PHASE 1:

• Conduct a comprehensive needs assessment of existing practices, policies, culture, future needs, and current branding and communication strategy.
• Desk review of relevant existing documents.
• Distribute a staff survey.
• Administer the Intercultural Development Inventory to assess the organization's developmental stage.
• Engage stakeholders at all levels of the organization to gather input and insights regarding organization priorities and challenges.
• Stakeholder Analysis
• SWOT (strengths, weaknesses, opportunities, and threats) analysis
• Conduct focus groups and individual interviews to gather diverse perspectives.

PHASE 2:

• Provide an equity-centered strategic plan that outlines specific goals, strategies, and action steps for promoting diversity, equity, and inclusion within the organization and an associated roadmap to support implementation.
• Draft Presentation: Present a draft strategic plan to gather feedback and refine the approach.
• Deliver a comprehensive presentation of the finalized Strategic Plan.
• Provide recommendations for measuring progress and evaluating the effectiveness of all initiatives.
• Provide training recommendations for operationalizing the strategic plan with district behaviors and developmental needs.

PHASE 3:

• Develop a brand strategy that includes brand identity, logo, tagline, and brand guidelines.
• Define the core values, mission, and vision of the company that will serve as the foundation for its brand identity.
• Conduct research to understand the target audience’s needs, preferences, and behaviors to align the brand strategy with their expectations.
• Analyze competitors’ branding strategies to differentiate and position the brand uniquely in the market.
• Develop a concise, catchy tagline that communicates the essence of the brand and resonates with the target audience.
• Develop key messaging that communicates the brand’s unique selling proposition (USP) and value proposition clearly and effectively.
• Craft a distinct brand personality (formal, casual, playful, etc.) that will dictate how the brand interacts with its audience and reflects in communication efforts.
• Create a visually distinctive logo that reflects the company’s brand values, is memorable, and works across all platforms (digital and print).
• Define consistent visual elements such as color schemes, iconography, and imagery styles that support the brand identity.
• Establish a comprehensive set of brand guidelines that outline logo usage, color palettes, typography, and tone of voice to ensure consistent representation across all marketing materials.
• Ensure that the brand strategy is consistently applied across all marketing and communication channels, including websites, social media, advertising, and packaging.

PHASE 4:

• Develop Communication Strategy for the District

PHASE 5:

• Provide brand training for district staff to implement and maintain the new brand identity

Empowering Brilliance
We believe that every student has a unique brilliance to share. Our collective plan will prioritize academic excellence and emotional well-being, supporting students as they grow in confidence and capability.

Centering Student Voice
At St. Louis Park Public Schools, students are at the heart of everything we do. Our collective goal is to amplify their voices and experiences, fostering a sense of belonging and empowerment across our schools.

Ensuring Equity for All
We are committed to racially equitable learning environments that dismantle barriers and build inclusive opportunities. This collective goal will shape every aspect of our plan, ensuring all students have access to a meaningful and transformative education.

Building a Strong, Connected Community
Education is a partnership. We will engage families, staff, and community members to create an environment that not only serves students but energizes and enhances our community.

Innovating for Future Success
Our strategic plan will embrace innovation to prepare students for a rapidly evolving world, equipping them with the skills, adaptability and creativity needed for their future.